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The Throw-Away Trend

It’s become increasingly less popular to use the standard, available on every street corner, plastic bottles. Since the launch of home-soda machines from SodaStream to SodaSparkle people are realizing the obsolete nature of plastic bottles and their...
Corporate Rubbish

Corporate Rubbish

In today’s corporate-run world it’s hard to stand in the way of the giants, even when it comes to their garbage. After recent promotion installations for company Soda Stream, Coca Cola has kicked up a fuss, claiming that their discriminatory and derogatory...
Think. Drink. SPARKLE.

Think. Drink. SPARKLE.

Globally, 206 billion litres of bottled water was consumed in 2008 (Zenith International Global Bottled Water Report, 2008); the energy required to make water bottles in the US only, is equivalent to 17 million of barrels of oil in 2008 (Container Recycling Institute,...

1500 Bottles Every Second!?

MSLK, a New York based graphic design firm, uses art to raise awareness on the consumption of plastics. Their most recent project, Watershed, has been touring New York City during Climate Week and set the scene for benefit performances by Moby, Thom Yorke of...