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Our latest news and views

Sparkling Water Research

Michael Ash BSc(Hons) DO, ND, Dip ION explores the idea that drinking sparkling water has a direct health benefit for the drinker, if not for the environment. So should we choose to drink sparkling or still water It may be helpful to consider that fizzy mineralised...

Sparkling Water reduces chances of Heart Disease

The Journal of Nutrition conducted a study of sparkling and still mineral water. The study participants were asked to drink 1 liter of either the sparkling or still each day for two months, followed by two months on the other water. (1) It was found that drinking...

Wall of Water

Society seems to be changing and adding more sparkle to the diversity and sustainability of products and art alike. Danish artist, Jeppe Hein has been at the centre of interactive artworks with his current water-wall installation. Titled the ‘Triangular Water...

Cyclists and Home-made Carbonated Soda

With the close of the 99th Tour de France this year, cyclists have put their feet up and laid their bikes to rest. Despite the arduous 21 race days, cyclists managed to keep hydrated and their energy up with carbonated soda. Professional, Olympic level athletes have...

Bloomberg’s Soda Ban

New York City Mayor, Michael Bloomberg stood firmly by his decision to ban the sales of soda drinks of large-sized sodas and other sugary drinks at restaurants, movies theaters and similar single-serve locations as part of Bloomberg’s quest to reduce obesity....

Plastic Shores

A non-profit educational film about the effects of plastic debris on our marine ecosystem In the year 2010 global plastic production reached 300 million tonnes. A third of this was used in disposable packaging. In the United Kingdom, 3 million tonnes of plastic are...

The Biodegradable Lie

For years plastic has been the pollution to worry about, unable to biodegrade these containers, bottles, chairs will forever exist in our landfills and waterways. The chemical make-up of plastic makes the material almost impossible to biodegrade, so instead it breaks...

The Throw-Away Trend

It’s become increasingly less popular to use the standard, available on every street corner, plastic bottles. Since the launch of home-soda machines from SodaStream to SodaSparkle people are realizing the obsolete nature of plastic bottles and their...

Corporate Rubbish

In today’s corporate-run world it’s hard to stand in the way of the giants, even when it comes to their garbage. After recent promotion installations for company Soda Stream, Coca Cola has kicked up a fuss, claiming that their discriminatory and derogatory...

Are Coca Cola Plant Bottles really helping the environment?

Or is this another publicity stunt by soda drink behemoth in response to growing consumer demand that the soda drink market should be more environmentally friendly. It sounds like the average corporate quick fix, a good promo-scheme that gives consumers just enough to...

Think. Drink. SPARKLE.

Globally, 206 billion litres of bottled water was consumed in 2008 (Zenith International Global Bottled Water Report, 2008); the energy required to make water bottles in the US only, is equivalent to 17 million of barrels of oil in 2008 (Container Recycling Institute,...

1500 Bottles Every Second!?

MSLK, a New York based graphic design firm, uses art to raise awareness on the consumption of plastics. Their most recent project, Watershed, has been touring New York City during Climate Week and set the scene for benefit performances by Moby, Thom Yorke of...

Interesting Facts about Soda Drinks

According to the American Beverage Association American consumers on average drank just over 54 gallons of carbonated soft drinks each in 2005. That made carbonated soft drinks the most popular beverage in the U.S., almost three times more popular than bottled water,...

Where’s the Flavor

Soda Drinks have always been the teenager’s favorite, they probably always will be, they’re bright, bubbly and flavorsome. The soda drink market is flooded with flavors, labels and brands that stack the supermarket shelves high with cylindrical plastic and...

SodaSparkle Stands Out

                          We are all very aware of the big pin players in the Carbonated Soda Drinks market. Like all other arenas in the world, this sector is dominated by few and far between. There are...